Proof of Usefulness Report

Outside

Analysis completed on 2/9/2026

+58
Proof of Usefulness Score
You're In Business

The project 'Outside, Texas' is a verifiable regional apparel brand with retail presence (REI, Whole Earth), but the submission data is heavily corrupted. The submitter provided the URL and team size (750) of 'Outside Interactive, Inc.' (a massive media conglomerate) rather than the actual small business data. Claims of 'most people' using the product and a confusing '$50,000 marketcap' revenue figure further degrade credibility. The score reflects the actual existence of the small business, severely penalized for misleading and inaccurate submission data.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+8.0
Technical Innovation+3.0
Evidence Of Traction+20.0
Market Timing Relevance+20.0
Functional Completeness+1.0
Subtotal+67
Usefulness Multiplierx0.87
Final Score+58

Project Details

Project URL
Description
Outside, Texas is an outdoor recreational lifestyle brand born in 2019. On the surface, we create Texas-themed apparel and goods. Our hope is to inspire everyone to get up, get out and get back to nature. Our mission is to get you there (to Outside, Texas) in style. From the beginning, Outside Texas has been committed to giving back. A portion of every sale is invested into our customers and the Texas Parks and Wildlife Department — each month, we randomly select a customer to receive a yearly Texas State Parks pass. We appreciate your business and hope to see you Outside, Texas. Your Friends, Brandon Yates & Josh Florence (Co-Founders)

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline