Proof of Usefulness Report

Ororo

Analysis completed on 2/9/2026

+385
Proof of Usefulness Score
Certified Problem Solver

Ororo is a legitimate, growing B2B ESG platform in Brazil with significant market validation. Verified achievements include a Season 9 appearance on Shark Tank Brasil, participation in the BRDE Labs innovation program, and partnerships with major enterprise clients like Positivo Tecnologia and Coopercarga. The platform addresses a critical market need (ESG/Carbon tracking for Agribusiness and Logistics). However, the submission itself contained low-quality, exaggerated filler text (e.g., 'most people have used my product'), which significantly lowered the Response Quality score despite the project's actual high merit.

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Score Breakdown

Real World Utility+85
Audience Reach Impact+70
Technical Innovation+70
Evidence Of Traction+85
Market Timing Relevance+90
Functional Completeness+20
Subtotal+357.5
Usefulness Multiplierx1.077
Final Score+385

Project Details

Project URL
ororo.com.br
Description
A Ororo é uma plataforma digital dedicada à gestão de práticas ESG, projetada especialmente para empresas do agronegócio, logística e indústria. A Plataforma Ororo facilita o monitoramento e a melhoria contínua dos indicadores de sustentabilidade, disponibilizando relatórios detalhados, dashboards personalizados e ferramentas precisas de cálculo de emissões de carbono, todas alinhadas aos padrões reconhecidos globalmente. Ororo is a digital platform dedicated to managing ESG (Environmental, Social, and Governance) practices, specifically designed for companies in agribusiness, logistics, and industry. Our platform simplifies the monitoring and continuous improvement of sustainability indicators by integrating various systems via API, along with detailed reports, interactive dashboards and precise carbon emissions calculation tools, all aligned with globally recognized standards. Conheça nossos parceiros: Itaipu Parquetec Cocriagro Inovasalle Lucas do Rio Verde Hotmilk - PUC PR

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline