Proof of Usefulness Report

Ori.Gatou Creative Solutions Inc.

Analysis completed on 2/3/2026

+46
Proof of Usefulness Score
You're In Business

The project, identified as 'Ori.Gatou Creative Solutions' (despite the submitted name 'SwiftWing'), is a legitimate early-stage MarTech startup backed by investors including Peachscore and Global Startups. The 'Shelf n' Slide' platform offers verifiable utility in bridging physical retail with digital engagement via NFC, promoting sustainability. However, the submission contained significant inaccuracies, such as claiming 'most people have used my product' and 'everyone' as the audience, which contradict the early-stage reality. While the concept and market timing are sound, the lack of verifiable user metrics and poor submission quality result in a score reflecting minimal proven traction.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+1.0
Technical Innovation+7.5
Evidence Of Traction+11.25
Market Timing Relevance+7.0
Functional Completeness+0.25
Subtotal+44.5
Usefulness Multiplierx1.03
Final Score+46

Project Details

Project URL
https://www.origatou.com
Description
Ori.Gatou Creative Solutions Inc. is a Marketing Technology company that provides an easily accessible digital platform to retail shoppers through Near Field Communication (NFC) technology. This digital platform vastly improves customers’ shopping experience with their favourite brands by access to reward systems, compelling stories, advertisement materials, and interactive content. With Ori.Gatou’s Shelf n’ Slide platform, brand Marketing teams are able to easily and quickly make changes and improve their Marketing campaigns for customers. Additionally, Ori.Gatou’s digital platform is an environmental sustainable Software as a Service (SaaS) – reducing paper flyer usage by as much as 80%. The company's goal is to help CPG brands improve their customers' brand experience and connect more with their loyal customers. By connecting the physical and digital worlds, Ori.Gatou’s platform is a win-win outcome for both CPG companies and retail consumers.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline