Proof of Usefulness Report

Ori Rehab Ltd.

Analysis completed on 1/26/2026

+58
Proof of Usefulness Score
You're In Business

Ori Rehab Ltd is a verified UK-based digital health startup (reg. 2024) founded by clinical specialist Kelly Dodds. The project addresses a high-value problem in cancer and cardiac rehabilitation with expert-led content and AI features. However, the submission quality is critically poor; claims such as 'most people have used my product' are demonstrably false (product is in early testing/unfunded) and the audience is vaguely defined as 'everyone'. The low score reflects the early-stage nature and the significant penalty for unprofessional/inaccurate submission data, despite the project's genuine medical utility.

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Score Breakdown

Real World Utility+27.0
Audience Reach Impact+5.0
Technical Innovation+10.5
Evidence Of Traction+0.63
Market Timing Relevance+9.0
Functional Completeness+0.5
Subtotal+52.63
Usefulness Multiplierx1.10
Final Score+58

Project Details

Project URL
Description
Ori Rehab is a pioneering digital health platform transforming cancer and cardiac rehabilitation through clinically led, AI-powered support. Founded by Kelly, an expert in Cancer & Cardiac Rehab, who wanted to create a digital version of her, in order to help thousands, if not, millions of people. Ori helps individuals regain strength, confidence, and independence during and after treatment. We understand that recovery isn’t one-size-fits-all. That’s why Ori offers personalised rehabilitation programs tailored to specific cancer types, treatment side effects, and individual energy levels. Whether you're rebuilding stamina, managing fatigue, coping with breathlessness, or navigating anxiety—Ori is with you every step of the way. Our unique offering includes: 🧠 Expert-Led Rehab Content – Structured, evidence-based exercise programs created by Kelly, specifically for people affected by cancer and cardiac complications. 🎥 Avatar-Guided Demonstrations – Users are guided through movement by our lifelike avatar version of Kelly Dodds, Ori’s founder and a leading clinician in oncology and cardiac rehab. 🤖 An AI-powered support coach that provides trusted, compassionate guidance 24/7, bridging the gap between clinical support and emotional reassurance. 📚 Tailored Education & Motivation – Practical advice, behavioural nudges, and motivational scripts to keep users engaged, informed, and empowered. 💪 Flexible, On-Demand Rehab – Ori meets people where they are—at home, in all stages of treatment & beyond—offering bite-sized, scalable rehab without waiting lists or travel. Currently focused on breast, prostate, colorectal, and lung cancer, Ori is expanding to include bone metastases and a dedicated cardiac section in upcoming releases. We work with healthcare partners, charities, and employers to deliver inclusive, scalable rehabilitation that adapts to the realities of living with cancer and heart disease. Rehab that’s personal. Support that’s always on.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline