OpenX is a well-established, global programmatic advertising exchange with significant real-world utility and massive reach. While the submission itself was minimal—lacking specific metrics and relying on vague claims like 'everyone'—external verification confirms the entity's scale (300+ employees, significant revenue) and market relevance. The score reflects high marks for the platform's actual utility and verified traction, balanced by penalties for the poor quality of the provided evidence.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline