Proof of Usefulness Report

OpenX

Analysis completed on 1/27/2026

+626
Proof of Usefulness Score
Category Standard

OpenX is a well-established, global programmatic advertising exchange with significant real-world utility and massive reach. While the submission itself was minimal—lacking specific metrics and relying on vague claims like 'everyone'—external verification confirms the entity's scale (300+ employees, significant revenue) and market relevance. The score reflects high marks for the platform's actual utility and verified traction, balanced by penalties for the poor quality of the provided evidence.

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Score Breakdown

Real World Utility225.0 (Weight: 2.5)
Audience Reach Impact95.0 (Weight: 2.0, Penalty: Vague claims)
Technical Innovation127.5 (Weight: 1.5)
Evidence Of Traction118.8 (Weight: 2.5, Penalty: No evidence provided)
Market Timing Relevance90.0 (Weight: 1.0)
Functional Completeness2.5 (Weight: 0.5)
Subtotal+658.8
Usefulness Multiplierx0.95
Final Score+626

Project Details

Project URL
Description
OpenAudience is the people-based marketing platform for the open web. OpenAudience allows publishers to gain insights about their audience and rethink how to value consumer attention. OpenAudience allows marketers to plan and buy with ease and performance across the open web, across all screens. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars: privacy, knowledge and performance. People first, reaching every digitally addressable adult across every device, screen and household on the open web. Clients work with OpenX because of our commitment to quality, our ability to deliver highly efficient and scalable marketplaces and our superior partner service. We are ranked as one of the cleanest supply sources for high-quality inventory in the world across both desktop and mobile app. Investment in high-quality teams and technology enables us to transact ever increasing value for clients as the industry expands to new platforms and screens.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline