Proof of Usefulness Report

Ontrack

Analysis completed on 1/27/2026

+248
Proof of Usefulness Score
Gaining Momentum

Ontrack is a verifiable, revenue-generating mobility startup based in Bengaluru (Ontrack Technologies Pvt Ltd), operating since 2016. Search confirms significant traction with ~₹4.3 Cr (~$500k) annual revenue, ~100k+ app downloads, and a documented funding history. The platform has pivoted from pure rentals to a 'super app' for 2-wheeler management (rentals, financing, RTO services). While the project demonstrates strong real-world utility and verified business metrics, the submission quality was poor—containing hyperbolic claims ('most people have used my product') and confusing valuation (~₹20.7 Cr) with revenue. The score reflects a legitimate, promising small business with established local traction.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+30.0
Technical Innovation+40.0
Evidence Of Traction+65.0
Market Timing Relevance+60.0
Functional Completeness+10.0
Subtotal+290
Usefulness Multiplierx0.85
Final Score+248

Project Details

Project URL
Description
Ontrack started as a monthly 2-Wheeler Rentals in Bengaluru in 2016. It manages a large fleet of bikes and scooters which they primarily rent out to last-mile logistics executives.\n\nHowever, today rentals remain a small portfolio under the umbrella of our offerings under Ontrack Application.\n\nOntrack has grown to become a powerful super app for all your 2-Wheeler needs, whether you own a 2-Wheeler already or not.\n\nThe platform assists you in buying a bike and applying for it's financing (India's Fastest 2-Wheeler Loans) in under 3 minutes.\n\nIf you already own a bike, you can setup reminders like PUCC, Insurance, RC Expiry alerts on the application. Access information around RTO and DL services, practice LL test before your exam, check fines, consume content on 2-Wheelers via the news and the reads section or join your favourite rider's club.\n\nYou can also schedule a door-step vehicle servicing, buy Insurance and Road-Side Assistance packs or apply for jobs which requires bikes - all this offered via our marketplace.\n\nOur goal is to improve the under penetration of vehicle per capita in the country while also fixing the broken distribution of 2-Wheeler Ecosystem.\n\nAnd since you're already here - do checkout our very powerful app - https://play.google.com/store/apps/details?id=com.ontrack.ontrack

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline