Proof of Usefulness Report

Onpoint

Analysis completed on 2/8/2026

-65
Proof of Usefulness Score
Lab Mode

The submission describes OnPoint Global (despite the name 'SwiftRider'), a company subject to a $102 million FTC judgment in 2021 for operating a network of hundreds of deceptive websites mimicking government portals (e.g., DMV services) to harvest and sell consumer data. While the project claims 'high growth' and 'first-party data capture,' federal courts found these practices to be fraudulent and harmful to millions of consumers. The project demonstrates negative real-world utility, as its business model relied on misleading users rather than providing genuine value.

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Score Breakdown

Real World Utility-37.50
Audience Reach Impact+6.00
Technical Innovation+0.75
Evidence Of Traction-37.50
Market Timing Relevance+0.00
Functional Completeness+0.25
Subtotal-68
Usefulness Multiplierx0.95
Final Score-65

Project Details

Project URL
onpointglobal.com
Description
OnPoint is a high growth data-driven internet company that specializes in web publishing and omni-channel marketing. We directly capture extensive, transactional first-party data while establishing the consumer's trust to market relevant proprietary products and third party offers. We do this through the operation of a network of web properties with a diverse portfolio of products and services in the health & wellness, recreation, and public resources arenas. Our company is growing rapidly and we are looking for talented professionals to join our dynamic team and drive our success. If you are a team player and innovative thinker, if you like to find solutions and you feel comfortable working in a casual environment, this is the right place for you!

Algorithm Insights

Market Position
Early stage requiring focused development
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline