Proof of Usefulness Report

OneDirect

Analysis completed on 1/27/2026

+657
Proof of Usefulness Score
Category Standard

OneDirect is a verifiable market leader in Customer Experience Management (CXM), acquired by the unicorn Gupshup in 2022. External verification confirms it serves major enterprise clients (e.g., banking, retail) and has processed over 1 billion interactions, backed by investors like Sequoia Capital. While the project demonstrates exceptional real-world scale and utility (150+ employees, significant revenue), the specific submission provided was low-effort and lacked evidence, resulting in significant penalties to the 'Response Quality' and 'Evidence of Traction' quality factors. The high final score reflects the project's proven objective value despite the poor submission quality.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+713.75
Usefulness Multiplierx0.92
Final Score+657

Project Details

Project URL
Description
Service Cloud - Email, Social, Calls, Reviews, Blogs and all digital service channels on one platform\nFeedback Cloud - Omni channel platform to capture customer feedback\nMessaging - Web, App, WhatsApp, Messenger and many more. \nCustomer 360 - Integrate with internal systems and OneDirect products to build a data layer with all customer information along with enterprise-grade access controls.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline