Proof of Usefulness Report

One Impression

Analysis completed on 1/27/2026

+483
Proof of Usefulness Score
Industry Mainstay

One Impression is a verified, high-growth influencer marketing platform with significant traction. Search confirms a $10M Series A funding round (March 2023) led by Krafton at a $70M valuation. The company employs ~50-100 people and serves 500+ major brands including Amazon and Unilever. While the user submission contained vague text ('everyone', 'most people') and data entry errors (listing valuation as revenue), the underlying project is a legitimate, scalable B2B enterprise with verified market fit and substantial capital backing.

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Score Breakdown

Real World Utility+88.0
Audience Reach Impact+85.0
Technical Innovation+75.0
Evidence Of Traction+114.0
Market Timing Relevance+85.0
Functional Completeness+10.0
Subtotal+457
Usefulness Multiplierx1.057
Final Score+483

Project Details

Project URL
Description
World's leading brands use One Impression to drive conversations on social media through powerful content created by influencers. Today, the number of brands is growing exponentially and so is the challenge to stay in the minds of the customers. We are building a complete end to end solution for brands for influencer marketing to help them activate social conversations amongst a network of 50,000+ influencers instantly while providing the highest ROI for their spends. The system is trained to understand the brand's audience, goals, budgets, strategy and accordingly create a plan that can generate the maximum return. The power of the future lies in strong analytics helping brands understand the impact of their campaigns. We are building a future that can change the way brands leverage social media.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline