Proof of Usefulness Report

Onclusive

Analysis completed on 1/6/2026

+619
Proof of Usefulness Score
Category Standard

Onclusive is a market-leading media intelligence entity formed from the merger of Kantar's Reputation Intelligence, PRgloo, and AirPR (legacy Onclusive). External verification confirms significant scale with ~$126M in estimated revenue, over 1,100 employees, and 9,000+ clients. However, the submission itself is of low quality, containing factually incorrect claims (e.g., audience is 'everyone', traction is 'most people have used my product'). The high score reflects the verifiable real-world dominance of the company, heavily penalized by the lack of effort and accuracy in the submission data.

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Score Breakdown

Real World Utility+90
Audience Reach Impact+54
Technical Innovation+80
Evidence Of Traction+57
Market Timing Relevance+80
Functional Completeness+10
Subtotal+680
Usefulness Multiplierx0.91
Final Score+619

Project Details

Project URL
Description
Onclusive is a global media monitoring and analytics company that provides comprehensive solutions for public relations and communications professionals. By leveraging advanced AI and machine learning technologies, Onclusive offers insights into media coverage, audience engagement, and the overall impact of PR efforts. The company helps organizations measure the effectiveness of their communications strategies, optimize media outreach, and enhance brand reputation. Onclusive's platform integrates data from various media channels, including print, online, and social media, to deliver actionable intelligence and support data-driven decision-making for its clients.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Machine Learning, It Services
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline