Proof of Usefulness Report

On the Rocks Digital

Analysis completed on 2/19/2026

+39
Proof of Usefulness Score
You're In Business

On the Rocks Digital appears to be a legitimate, albeit small, boutique digital agency offering web design and marketing services, with verified industry partnerships (e.g., AggNexus). However, the project submission is heavily penalized for hyperbolic and inaccurate claims, such as targeting 'everyone' and stating 'most people have used my product', which contradict the reality of a niche B2B agency. The financial metric labeled 'marketcap' is misused, likely referring to lifetime revenue or valuation, further reducing credibility. While the business has real-world utility as a service provider, it lacks the scalable innovation or verifiable traction required for a higher score.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2.00
Technical Innovation+2.25
Evidence Of Traction+5.00
Market Timing Relevance+6.00
Functional Completeness+1.00
Subtotal+35
Usefulness Multiplierx1.12
Final Score+39

Project Details

Description
On the Rocks Digital is a leading AI agency providing tailored digital solutions. We specialize in web design, SEO/SEA, social media marketing, and digital consulting. Our white-glove services ensure your online presence is optimized, engaging, and impactful. Blending creativity with digital expertise, we enhance your brand and unlock your business's full potential. Partner with us to transform your digital landscape. Visit us at ontherocksdigital.com and schedule a consultation today to discover how we can elevate your digital presence.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline