Proof of Usefulness Report
On Purpose Project
Analysis completed on 3/10/2026
+13
Proof of Usefulness Score
You're In Business
The submission contains unsupported and highly exaggerated claims ('most people have used my product', 'everyone' for audience reach). The listed metrics are erratic, such as an all-time market cap of 500,000 for a branding agency. Technical innovation is minimal, relying heavily on buzzwords and standard AI-enhanced workflows.
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Score Breakdown
Real World Utility+3.75
Audience Reach Impact+0.5
Technical Innovation+1.5
Evidence Of Traction+0.625
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+11.625
Usefulness Multiplierx1.12
Final Score+13
Project Details
Project URL
Description
On Purpose Project is a strategic brand and design agency blending psychology, AI, and automation to help founders build brands that align with how they naturally lead, think, and scale.
We share bold insights, frameworks, and future-focused brand strategy for purpose-driven entrepreneurs and founders ready to ditch cookie-cutter branding and build a business that actually fits.
From AI-enhanced workflows to our proprietary A.P.E. Framework (Applied Personality Engineering), we’re redefining what it means to grow a brand—on purpose.
Follow us for:
✔️ Thought leadership on brand alignment & automation
✔️ Strategic breakdowns of modern branding problems
✔️ Behind-the-scenes of building a scalable, sustainable brand system
✔️ Deep dives into the intersection of branding, behavioural science & tech
Algorithm Insights
Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline