Proof of Usefulness Report

Ometria

Analysis completed on 1/27/2026

+685
Proof of Usefulness Score
Category Standard

Ometria is a verifiable Series C scale-up with ~$27M estimated revenue and ~160 employees, significantly outperforming the 'HackerNoon' calibration baseline. While the project solves a high-utility problem in retail marketing with substantial backing ($79M+ funding), the submission quality itself was poor, featuring vague placeholders ('everyone', 'most people') and outdated 2018 growth metrics. The score reflects the project's strong market reality adjusted for the low-effort submission.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+200
Audience Reach Impact+150
Technical Innovation+97.5
Evidence Of Traction+212.5
Market Timing Relevance+80
Functional Completeness+5
Subtotal+745
Usefulness Multiplierx0.92
Final Score+685

Project Details

Project URL
ometria.com
Description
You know those annoying messages you get every day. Well they're only going to get worse unless someone does something about it. \n\nOmetria's purpose is to help retailers create marketing experiences their customers will love. We use AI and lots of data to truly understand each customer, and make sure that their experiences are ones they truly find valuable. And we do this right now for 200 of the fastest growing retail brands, from Made.com to Hotel Chocolat, and for 150 million individual people across the world. We're a team of 100 Ometrians based in London, New York and Southampton, and have raised over £25m from leading VCs like Octopus and Summit. In 2018, we were the 9th fastest growing company in the UK, according to Deloitte, and everything about us continues to double each year - our revenues, our customers, and our team.\n\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline