Proof of Usefulness Report

Olivela

Analysis completed on 2/9/2026

+538
Proof of Usefulness Score
Industry Mainstay

Olivela is a verified luxury e-commerce platform founded in 2017 with significant traction ($48M+ funding, verified partnerships with 400+ brands). The project demonstrates high real-world utility by integrating philanthropy into luxury retail (donating 20% of net proceeds). However, the submission quality is poor, containing exaggerated claims ('most people have used my product', 'everyone' audience) and confusing financial data ('marketcap: 17000000', likely referring to revenue or an early valuation, as the company is private). While the entity is substantial (approx. 50 employees, not the claimed 125), the score is penalized heavily for the lack of accurate detail in the submission form.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+96.0
Technical Innovation+60.0
Evidence Of Traction+170.0
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+633.5
Usefulness Multiplierx0.85
Final Score+538

Project Details

Project URL
olivela.com
Description
Olivela is a luxury fashion e-commerce platform with purpose at its core. We curate the world’s leading brands in fashion, beauty and lifestyle, donating 20% of net proceeds from every purchase to our cause partners—at no extra cost to you or our brands. Empowering you to choose from more than 30 global cause partners at checkout, each purchase translates into a trackable impact metric, allowing you to make a real difference simply by buying what you love. Our unique commitment spans gender equality, education, health & wellness and climate action, with cause partners like CARE, St. Jude Children’s Research Hospital, Re:wild, Dress for Success and Save the Children. And now, with the Olivela app, shopping with purpose is easier than ever. Make conscious choices on the go and see your positive impact in real-time. Our incredible community has already donated the equivalent of more than 1 million days of school for girls… and counting.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline