Proof of Usefulness Report

Old Street Media

Analysis completed on 1/27/2026

+18
Proof of Usefulness Score
You're In Business

The submission for Old Street Media presents a valid B2B problem (Amazon Advertising automation) but suffers critically from unverifiable and exaggerated claims. The statement that 'most people have used my product' reduces credibility significantly, as does the target audience description of 'everyone' for a niche business tool. While the claimed $400M in managed sales suggests a potential established agency, the lack of verifiable digital footprint for a software product of that scale, combined with the low-effort submission quality, results in a low Proof of Usefulness score.

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Score Breakdown

Real World Utility+50
Quality Factor Utility+0.5
Audience Reach Impact+10
Quality Factor Reach+0.5
Technical Innovation+20
Quality Factor Innovation+0.5
Evidence Of Traction+15
Quality Factor Traction+0.5
Market Timing Relevance+40
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+1
Subtotal+15.125
Usefulness Multiplierx1.18
Final Score+18

Project Details

Description
We build Amazon Advertising automation software and provide LIVE campaign chat support. All support agents are Amazon accredited.\n\nWe work with companies of all sizes including global Fortune 500 companies and lean private label marketplace sellers.\n\nOur software has helped generate $400M+ sales for 2000+ vendors \u0026 sellers in 11 countries.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline