Proof of Usefulness Report

OJO

Analysis completed on 2/9/2026

+657
Proof of Usefulness Score
Category Standard

The project, identified as OJO Labs (submitted under the name 'WhisperWing'), is a major real estate technology company with verified high-scale traction. Verification confirms OJO raised over $140M, acquired Movoto (top 5 real estate site with ~24M visits), and ranked #49 on Inc. 5000. The Proof of Usefulness score is high (657) reflecting its 'Unicorn' status, significant revenue (~$60M+ est), and large workforce (700+). However, the score is dampened by the low quality of the submission itself (incorrect name, exaggerated/vague claims like 'most people have used my product', and inaccurate financial data fields), which necessitates a penalty for Response Quality and a conservative Randomization Factor.

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Score Breakdown

Real World Utility+200.0
Audience Reach Impact+170.0
Technical Innovation+105.0
Evidence Of Traction+212.5
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+772.5
Usefulness Multiplierx0.85
Final Score+657

Project Details

Project URL
ojo.com
Description
OJO is an Austin-based real estate technology company guiding more people to successful homeownership. The company’s platform for buying, selling, and homeownership meets people wherever they are on their journey, offering personalized guidance every step of the way. Through a bespoke combination of people and technology, OJO cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to equip anyone to unlock the abundant benefits of home ownership. As one of the fastest-growing companies in the U.S., OJO Labs placed 29th on the Deloitte Tech Fast 500 and 49th on the Inc. 5000. To date, the company has raised more than $140 million to fuel its rapid growth. CEO and Founder, John Berkowitz, has been named EY Entrepreneur of the Year for Central Texas and a top CEO by the Austin Business Journal and the company’s executives have won more than a dozen industry awards in the past year. OJO Labs is headquartered in Austin, Texas and has more than 700 employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline