Proof of Usefulness Report

Odele Beauty

Analysis completed on 1/26/2026

+591
Proof of Usefulness Score
Industry Mainstay

Odele Beauty is a verified, highly successful consumer brand with estimated annual revenue of ~$30M+ and distribution in over 7,000 retail locations (Target, Ulta, CVS). While the project itself demonstrates exceptional real-world utility and traction (far exceeding the 'minimal traction' baseline), the submission quality was extremely poor, containing lazy placeholders (e.g., 'most people have used my product', 'marketcap: null'). The score reflects the high commercial value of the business, significantly penalized by the lack of direct evidence provided in the submission.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+133
Technical Innovation+45
Evidence Of Traction+147
Market Timing Relevance+90
Functional Completeness+2.5
Subtotal+642.5
Usefulness Multiplierx0.92
Final Score+591

Project Details

Project URL
odelebeauty.com
Description
Odele Beauty is a company that specializes in creating high-quality, clean, and affordable hair care products. With a focus on inclusivity and sustainability, Odele Beauty offers a range of shampoos, conditioners, and styling products that are designed to cater to various hair types and needs. The brand is committed to using safe, non-toxic ingredients and eco-friendly packaging, making it a popular choice for consumers who are conscious about both their health and the environment. Odele Beauty's products are available online through their website, odelebeauty.com, and in select retail stores.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline