Proof of Usefulness Report

Obvious

Analysis completed on 1/26/2026

+306
Proof of Usefulness Score
Certified Problem Solver

Obvious is a highly established design and strategy consultancy with a verified track record of partnering with major unicorns (Ola, Swiggy, Gojek). While the project demonstrates exceptional Real-World Utility and Evidence of Traction through its client portfolio, the submission itself was low-quality ('everyone', 'most people'), resulting in significant penalties to Audience Reach and Response Quality scores. The score reflects a solid, successful business entity with high indirect impact, balanced against the limitations of a service-based agency model compared to scalable product platforms.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+108
Audience Reach Impact+24
Technical Innovation+42
Evidence Of Traction+108
Market Timing Relevance+32
Functional Completeness+2
Subtotal+316
Usefulness Multiplierx0.97
Final Score+306

Project Details

Project URL
obvious.in
Description
Obvious is an award winning product and strategy consultancy that partners with businesses to create digital experiences their customers love, across strategy, design, mobile applications and web technologies.\n\nOver the last eight years, we have employed technology as a force-multiplier and built disruptive, business-driven and measurable design and technology interventions to make this complex world of ours, exceedingly obvious.\n\nWe have successfully moved business metrics and delivered high impact work for 120+ startups, unicorns, nonprofits and industry titans across sectors such as Ola, Dunzo, Myntra, Swiggy, Go-Jek, Flipkart, Simple, TCS, Citrus Pay, IBM, Zomato, Wells Fargo, Wikipedia and more. \n\nThe applications that we've built have been featured multiple times by both Apple and Google over the years on their respective App Stores and collectively downloaded more than 200 million times.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline