Proof of Usefulness Report

Obvia Contabilidade Digital

Analysis completed on 2/3/2026

+145
Proof of Usefulness Score
Gaining Momentum

Obvia Contabilidade Digital is a functional mobile accounting service for Brazilian SMBs, verified via app store listings (Google Play & Apple App Store) and a corporate website. However, the project submission is of extremely low quality, containing false claims ('everyone' reach, 'most people' traction) and missing critical data. While the real-world utility of the solution is high—simplifying tax compliance for small businesses—the verified traction is minimal (approx. 18 reviews on iOS, <10k estimates), contrasting sharply with the submitter's exaggerated statements. The score reflects a legitimate product with early-stage adoption, heavily penalized for unreliable submission data.

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Score Breakdown

Real World Utility+87.5
Audience Reach Impact+10.0
Technical Innovation+30.0
Evidence Of Traction+12.5
Market Timing Relevance+35.0
Functional Completeness+2.5
Subtotal+177.5
Usefulness Multiplierx0.82
Final Score+145

Project Details

Description
Nós somos a sua contabilidade de bolso, um aplicativo criado para facilitar o dia a dia do empresário brasileiro! Na OBVIA é possível: - Abrir empresas (MEI, Simples, Lucro Presumido) - Receber as guias de impostos (DAS, PIS, Cofins, IRPJ, CSLL, ICMS, ISS, etc.) - Receber lembretes da data de vencimento dos impostos - Fazer a Declaração Anual MEI - Receber informações contábeis (balanço, balancete, demonstrações de resultado, relatório de faturamento, etc.) - Emitir notas fiscais eletrônicas, com o cálculo de todos os impostos. - Suporte por e-mail, telefone e chat, onde você pode usar o canal que achar mais conveniente para você tirar dúvidas com nossos especialistas.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline