Proof of Usefulness Report

Obsidian Healthcare Group Limited

Analysis completed on 2/12/2026

+285
Proof of Usefulness Score
Gaining Momentum

The project represents a legitimate, established healthcare communications agency (Obsidian Healthcare Group, part of Clanwilliam) with significant heritage (20+ years) and team size (125 employees). However, the submission quality is extremely poor, containing nonsensical claims ('most people have used my product', 'all time marketcap'), generic audience definitions ('everyone'), and a mismatched project name ('IronStone'). While the underlying business fundamentals are strong (125 staff, $10M+ implied revenue), the PoU score is heavily penalized by the lack of specific evidence, confusing metrics, and low-effort responses.

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Score Breakdown

Real World Utility+175.0
Audience Reach Impact+30.0
Technical Innovation+15.0
Evidence Of Traction+62.5
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+335
Usefulness Multiplierx0.85
Final Score+285

Project Details

Project URL
Description
We are Obsidian – a specialist healthcare agency dedicated to medical & scientific communications. We are part of Clanwilliam, a global healthcare technology and services group whose vision is to improve healthcare for everyone, and as part of Clanwilliam, we are a more connected organisation that’s built on innovation. At Obsidian, we are driven to continually evolve scientific communication, making it more efficient, accessible and impactful, and we are committed to our mission of transforming healthcare through scientific communications. We have a heritage of 20+ years, and our deep-rooted understanding and knowledge of the medical landscape and our ability to qualify, quantify and report the science enables us to challenge, adapt and transform how medical and scientific information is communicated. We have a team of more than 70 academic scientists, strategists and communications experts, and we pride ourselves on delivering robust, compelling, tailored scientific content through a wide range of channels. We value the relationships we form and we collaborate with our clients to fulfil their vision. We are committed to our clients’ success and the way we achieve success matters. We prioritise integrity, expertise and openness, while embracing change and growth in everything we do.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline