Proof of Usefulness Report

Obsess

Analysis completed on 1/26/2026

+564
Proof of Usefulness Score
Industry Mainstay

Obsess is a high-potential, Series-B funded experiential e-commerce platform with significant market traction and major brand partnerships (Ralph Lauren, J.Crew). However, the submission quality is critically low, containing factually incorrect technical details ('energy-solutions'), exaggerated reach claims ('everyone'), and nonsensical metrics. While the underlying business is strong and fits the 'Much larger scale' calibration, the score is heavily penalized by the lack of verifiable data and professionalism in the specific response provided.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+8.5
Technical Innovation+6.75
Evidence Of Traction+11.88
Market Timing Relevance+9.5
Functional Completeness+0.25
Subtotal+59.38
Usefulness Multiplierx0.95
Final Score+564

Project Details

Project URL
Description
Obsess is reinventing the traditional e-commerce grid through 3D virtual stores for brands. Our brand partners include Ralph Lauren, Charlotte Tilbury, J.Crew, NBCUniversal and more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline