Proof of Usefulness Report

Oberoi IBC

Analysis completed on 1/24/2026

+418
Proof of Usefulness Score
Certified Problem Solver

Oberoi IBC is a verified, established advertising agency in India (est. 1995) with significant revenue (~$3.7M/30Cr INR) and a large team, exceeding the scale of the calibration reference. However, the project submission was extremely low quality, containing vague claims ('everyone') and inaccurate data ('marketcap: 500000'). While the business has high real-world utility and reach via celebrity campaigns, it lacks technical innovation as a service agency. The score reflects strong business fundamentals heavily penalized by poor submission quality and lack of technological novelty.

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Score Breakdown

Real World Utility+150.0
Audience Reach Impact+128.0
Technical Innovation+15.0
Evidence Of Traction+106.3
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+454.3
Usefulness Multiplierx0.92
Final Score+418

Project Details

Project URL
Description
We are a full-service advertising agency catering to Indian Family Businesses since 1995. It is our mission to empower Indian brands with creative and strategic innovation. Ad campaigns with celebrities are our forte.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline