Proof of Usefulness Report

NYX Agency

Analysis completed on 1/24/2026

+256
Proof of Usefulness Score
Gaining Momentum

NYX Agency is a verified, London-based music marketing agency with high-profile clients (Hï Ibiza, Jamie Jones), demonstrating strong niche utility. However, the project lacks technical innovation (pure service business) and the submission quality is critically low, featuring hyperbolic claims ('everyone') and nonsensical metrics ('marketcap: 50000'). While the business is legitimate, the lack of proprietary technology and poor data quality significantly impacts its Proof of Usefulness score relative to technology projects.

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Score Breakdown

Real World Utility+120.0
Audience Reach Impact+80.0
Technical Innovation+3.75
Evidence Of Traction+45.0
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+301.25
Usefulness Multiplierx0.85
Final Score+256

Project Details

Project URL
nyxagency.com
Description
NYX Agency NYX Agency is a 360-degree marketing agency meaning we help our clients engage with their fans at every point they consume. This is predominantly through social media (organic and paid, however we also help our clients utilise SMS marketing, SEO, Paid Ad’s, PR Stunts, brand activations etc. If your fans are active we will help you develop a pathway to help them engage. Artists: Adiel | Amémé | Anfisa Letyago | Andrea Oliva | Brina Knauss | Carlita | Damian Lazarus | DJ Tennis | ELIF | Francesco Tristiano | Funk Tribu | Jamie Jones | Maceo Plex | Seth Troxler | Shermanology | wAFF Labels: All I Need Music | Boogeyman | Crosstown Rebels | Nature | Second State | Slacker 85 Festivals: Caprices Festival | ITER Festival Brands: BEAT London | Defected | Glitterbox | Hï Ibiza | Munchie Town | Paradise Ibiza | Whirling Dervish Productions

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline