Proof of Usefulness Report

Nutrabay

Analysis completed on 1/26/2026

+584
Proof of Usefulness Score
Industry Mainstay

Nutrabay is a verified, high-traction eCommerce platform in India's sports nutrition market with ~$12M ARR and 1.5M customers, significantly outperforming the low-quality user submission. While the submission itself lacked credibility (claiming 'everyone' as audience), external evidence confirms strong product-market fit, Series A funding, and a solved supply-chain problem (counterfeits). The score reflects the high real-world utility and traction, heavily penalized by the poor submission quality.

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Score Breakdown

Real World Utility+188.0
Audience Reach Impact+120.0
Technical Innovation+45.0
Evidence Of Traction+210.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+635.5
Usefulness Multiplierx0.92
Final Score+584

Project Details

Project URL
Description
We are an eCommerce store catering to people who passionate about general health, fitness or bodybuilding.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline