Proof of Usefulness Report

NovNat Tech

Analysis completed on 2/8/2026

+68
Proof of Usefulness Score
You're In Business

NovNat Tech is a legitimate UK-based deep-tech startup (NovNat Tech Ltd) developing Metal-Organic Frameworks (MOFs) for atmospheric water harvesting. While the submission contains significant inaccuracies (claiming 'most people' have used it and confusing market cap with revenue), external verification confirms valid seed-stage progress. The company has raised approximately $1.7M (including Innovate UK funding) and is entering pilot stages for industrial applications like data centers. The score reflects high technical innovation and utility, heavily penalized by the submission's poor quality and false traction claims, placing it in the 'minimal traction' calibration bucket relative to established brands.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+4.8
Technical Innovation+16.2
Evidence Of Traction+8.75
Market Timing Relevance+9.0
Functional Completeness+0.25
Subtotal+60.25
Usefulness Multiplierx1.13
Final Score+68

Project Details

Project URL
Description
At NovNat, our goal is to play a part in addressing water scarcity through developing water-capturing materials and systems to help the heaviest industrial water users achieve water neutrality. The core technology revolves around Atmospheric Water Harvesting (AWH) systems enabled by our proprietary metal-organic framework (MOF) materials which possess world-beating properties and performance for water and humidity related applications.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline