Proof of Usefulness Report

Novel MarTech Solutions Inc.

Analysis completed on 2/19/2026

+37
Proof of Usefulness Score
You're In Business

Novel MarTech Solutions Inc. appears to be a legitimate, early-stage B2B consulting agency based in Canada, offering standard implementation services for platforms like Salesforce and Adobe. However, the submission score is heavily penalized due to unverifiable and hyperbolic claims, such as stating 'most people have used my product' and defining the audience as 'everyone,' which contradicts the specialized B2B nature of the firm. While the team brings prior industry experience, the project itself shows minimal independent traction, and the 'marketcap: 500000' figure is ambiguous and unsubstantiated.

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Score Breakdown

Real World Utility+17.50
Audience Reach Impact+2.00
Technical Innovation+4.50
Evidence Of Traction+2.50
Market Timing Relevance+7.00
Functional Completeness+1.00
Subtotal+34.5
Usefulness Multiplierx1.08
Final Score+37

Project Details

Description
Novel MarTech Solutions is a North America-based modern marketing technology firm helping businesses unlock the full potential of their data, platforms, and customer experiences. We specialize in AI-powered marketing solutions, Customer Data Platforms (CDPs), marketing automation, performance analytics, and the intelligent orchestration of the MarTech stack. Our team brings over 15 years of deep industry experience, having led value-driven engagements through major global consulting firms including Accenture, Deloitte, Capgemini, Infosys, and Evalueserve. We have supported enterprise transformation initiatives for clients such as eBay, JP Morgan Chase, Newell Brands, Guitar Center, Pacific Gas & Electric, Fox Studios, Georgia Pacific, NetLife, University of Chicago, SiriusXM, and Fiserv. This extensive background fuels the strategic and executional excellence we bring to every engagement under Novel MarTech Solutions. 📌 For Enterprises: We offer advisory and implementation services across platforms like Salesforce, Adobe Experience Cloud, Google Marketing Platform, and other leading technologies. Whether short-term or long-term, we operate as an agile partner that integrates seamlessly with your internal teams and agencies—delivering consulting-grade expertise without the overhead. 📌 For Small Businesses: We deliver fully managed marketing operations. From HubSpot onboarding to AI-powered lead generation, loyalty campaigns, and performance tracking—we help you grow smarter while you focus on your core business. We serve a wide range of industries, including financial services, retail, consumer goods, media, utilities, education, e-commerce, and technology. At Novel MarTech Solutions, we combine global consulting rigor with startup-style agility. Our mission is to make modern marketing smarter, scalable, and accessible—powered by data, driven by results, and elevated through AI.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline