Proof of Usefulness Report

Northstar Borealis

Analysis completed on 2/27/2026

-12
Proof of Usefulness Score
Lab Mode

The submission represents a dormant consulting portfolio ('Not accepting new projects') rather than a technology project. Critical red flags include demonstrably false traction claims ('most people have used my product') and unrealistic audience reach ('everyone'). The term 'marketcap' is misused for a service business, and the project lacks verifiable web presence. The submission fails to meet the criteria for a scalable technology project and contains invalid data points.

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Score Breakdown

Real World Utility+1.25
Audience Reach Impact-2.00
Technical Innovation+0.00
Evidence Of Traction-5.00
Market Timing Relevance+0.00
Functional Completeness+0.25
Subtotal-5.5
Usefulness Multiplierx1.18
Final Score-12

Project Details

Project URL
northstarborealis.com
Description
***Not accepting new projects at this time*** Find your marketing true north. Helping B2B companies with go-to-market strategy, product marketing, positioning, messaging, buyer journeys, demand generation, client marketing, partner marketing, and more. Sectors: HCM, AI, Automation, Analytics, Collaboration. Industries: Information Technology, Professional Services, Telecom, Media & Entertainment, Chemicals, Oil & Gas, ClimateTech, Clean Tech. Prior work: - Customer marketing for lease management software provider, launched 3 new cross-sell programs, Reston VA - 1-year part-time GTM Strategy Advisory role for a cloud services for SMB startup, Fort Worth TX - Relaunched Account Based Marketing for AdTech firm in NYC, project extended twice from 1 month to 9. - Positioning and launch planning for B2B product relaunch for security software provider, Austin TX - Business plan for Aerospace IoT Cybersecurity startup in Montreal, Canada - Business plan and grant proposal for artist collective startup in Baltimore, MD

Algorithm Insights

Market Position
Early stage requiring focused development
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline