Proof of Usefulness Report

Northern Retail Group

Analysis completed on 2/9/2026

+19
Proof of Usefulness Score
You're In Business

Northern Retail Group is a verifiable UK-based FMCG wholesaler, but the submission represents a standard logistics business rather than a technology project. The entry lacks evidence of technical innovation, misuses financial terminology (referring to revenue/valuation as 'marketcap'), and makes factually incorrect claims regarding audience reach ('everyone') and adoption ('most people have used my product'). While the business itself appears legitimate with physical operations in Merseyside, it scores poorly on a technology-focused evaluation framework due to zero proprietary tech and low submission quality.

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Score Breakdown

Real World Utility+6.25
Audience Reach Impact+1.5
Technical Innovation+0.0
Evidence Of Traction+5.0
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+17
Usefulness Multiplierx1.12
Final Score+19

Project Details

Description
Northern Retail Group is a UK based Wholesale business located in the heart of Merseyside, offering great value across a large range of FMCG products across all Major Brands. From single pallets to truck loads, the team’s aim at NRG is to deliver an outstanding service for all types of customer, to allow these businesses to grow with a supplier they can trust.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline