Proof of Usefulness Report

Northern Labs

Analysis completed on 2/9/2026

+38
Proof of Usefulness Score
You're In Business

Northern Labs (northernlabs.ca) is a verified Canadian venture studio specializing in fintech and blockchain. However, the project submission contains significant exaggerations and data discrepancies that severely impact its credibility. The claim that 'most people have used my product' is demonstrably false for a B2B studio of this size. Additionally, the 'marketcap: 2500000' entry in the revenue field is ambiguous and low for a company claiming 'massive scale' and a 125-person team (external data suggests 11-50 employees). While the business is legitimate, the poor quality of the submission and lack of verifiable traction metrics result in a low PoU score.

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Score Breakdown

Real World Utility+60
Real World Utility Quality+0.8
Audience Reach Impact+20
Audience Reach Impact Quality+0.5
Technical Innovation+50
Technical Innovation Quality+1
Evidence Of Traction+20
Evidence Of Traction Quality+0.5
Market Timing Relevance+60
Market Timing Relevance Quality+1
Functional Completeness+20
Response Quality Quality+0.5
Subtotal+30.5
Usefulness Multiplierx1.25
Final Score+38

Project Details

Project URL
Description
Northern Labs is on a mission to lower the barrier to entrepreneurship in Canada and help companies grow to massive scale. As a Venture Studio, we use our deep technology expertise, capital and vast network to assist founders in turning ideas into viable companies. In addition, we partner with top tier venture backed startups to build out highly scalable, enterprise grade products and platforms. We specialize in Blockchain, Fintech, Marketplaces, Analytics and Gaming and bring the expertise from building and scaling some of the top companies in the portfolios of Sequoia, Andreessen Horowitz, Battery Ventures, Bain Capital Ventures, GGV Capital and Altos Ventures. Based in Canada and remote first.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline