Proof of Usefulness Report

Noonly

Analysis completed on 1/28/2026

+93
Proof of Usefulness Score
You're In Business

Noonly is a verifiable Brazilian B2B geointelligence scale-up with significant clients (Starbucks, Boeing, Makro) and recognition from Google (Google for Startups/Partner). However, the project submission itself was of extremely low quality, containing hyperbolic and false claims (e.g., audience 'everyone', traction 'most people', confusing revenue figures). While the real-world business has high utility and proven B2B traction, the score is heavily penalized by the poor response quality and the niche nature of the user base (<50k users) compared to the calibration scale.

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Score Breakdown

Real World Utility+27.0
Audience Reach Impact+12.0
Technical Innovation+11.25
Evidence Of Traction+25.5
Market Timing Relevance+8.5
Functional Completeness+0.25
Subtotal+84.5
Usefulness Multiplierx1.10
Final Score+93

Project Details

Project URL
noonly.com.br
Description
A Noonly é uma scale up brasileira de análise de dados que sobrepõe diversas camadas de informações unindo big data com geoprocessamento, com foco clientes do varejo e real estate que precisam conhecer o seu território e reduzir incertezas na hora de tomar decisões estratégicas. Aumentamos a receita dos nossos clientes com a agilidade das plataformas automatizadas e a diferenciação da consultoria em inteligência geográfica reconhecida pelo Google como inovadora e disruptiva.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline