Proof of Usefulness Report

Noom

Analysis completed on 1/26/2026

+767
Proof of Usefulness Score
Unicorn Utility

Noom is a highly established market leader in the digital health space with verifiable revenue in the hundreds of millions and unicorn-status valuation ($3.7B peak). While the submission text itself was notably brief and relied on hyperbole ('most people have used my product'), the verifiable external reality of the project confirms massive audience reach, significant revenue, and a mature team of 5,000+. The score reflects its status as a 'Much larger scale' entity (400-700+ range), though slightly tempered by current competitive headwinds from GLP-1 medications and the low effort of the submission data.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+112.5
Evidence Of Traction+237.5
Market Timing Relevance+80
Functional Completeness+7.5
Subtotal+852.5
Usefulness Multiplierx0.90
Final Score+767

Project Details

Project URL
noom.com
Description
Noom is a health and wellness technology company that focuses on behavior change to help individuals achieve their personal health goals. Through its mobile application, Noom provides users with personalized weight loss and fitness plans, leveraging psychology and data-driven insights to promote sustainable lifestyle changes. The platform combines human coaching, interactive content, and community support to guide users in making healthier choices. Noom's approach is rooted in cognitive behavioral therapy, aiming to address the underlying habits and thought patterns that influence eating and exercise behaviors.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline