Proof of Usefulness Report

Nomans Land Creative

Analysis completed on 1/25/2026

+40
Proof of Usefulness Score
You're In Business

Nomans Land Creative is a legitimate, Toronto-based UX/Service Design consultancy with verifiable major clients (e.g., CIBC, TELUS Health). However, the project submission contains significant inaccuracies, such as claiming the audience is 'everyone' and verifying traction with 'most people have used my product', which is hyperbolic for a B2B agency. The revenue figure ($2.5M 'all time marketcap') implies lifetime revenue since 2006, suggesting a small-scale operation (~$140k/yr avg) rather than a high-growth venture. The Proof of Usefulness score reflects a functional small business ('Minimal Traction' bucket) with poor submission quality.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+1.00
Technical Innovation+4.50
Evidence Of Traction+8.00
Market Timing Relevance+5.00
Functional Completeness+0.75
Subtotal+38
Usefulness Multiplierx1.05
Final Score+40

Project Details

Project URL
nomanslandcreative.com
Description
NLC is an independent Design & Strategy consultancy serving clients to create new futures. We don’t just produce deliverables, we produce measurable value and impact. We specialize in Interaction Design with a focus on Customer Experience, Service Design and Strategy for B2B + B2C products & services in the Employee Experience, Healthcare and Technology space. We excel in UX training and product design for Modern Workplace, Executive Dashboards, Web Applications, and Portals. By choosing to work together, our clients benefit from: 1. Diverse Industry Experience: Drawing from Design & Strategy experience spanning Automotive, Finance, Public Sector, Healthcare, Technology, and Wellness. 2. Expertise on Demand: Access to top-tier Experience Design consulting, UX trends, and staff training. 3. Flexible Services: Tailored to your needs, budget and timelines, whether it's for product innovation, AI platforms, portals, or usability audits. Services provided: UX Audits, Service Blueprints, co-ideation workshops, UX & UI Design, Rapid Prototyping, User Testing, UX of AI, and Accessibility compliance. Industries served: Arts & Culture, Automotive, Education, Government Agencies, Healthcare & Wellness, MedTech, Retail, Pharma, Wealth Management, Technology and non-profits. Get in touch with NLC to discuss your next project: info@nomanslandcreative.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline