Proof of Usefulness Report

Nom Nom

Analysis completed on 1/26/2026

+614
Proof of Usefulness Score
Category Standard

Nom Nom (NomNomNow) is a highly successful, verified direct-to-consumer pet food company acquired by Mars Petcare for a reported $1 billion in 2022. The project demonstrates exceptional real-world utility, strong market timing, and massive verified traction. However, the submission itself is of very low quality, containing lazy placeholder text (e.g., 'most people have used my product', 'audienceReach: everyone') and a mismatched submitter name ('DeepWalker'). While the underlying business is a unicorn-tier success (justifying a high base score), the 'Quality Factor' penalties for vague/unsupported claims in the submission metadata significantly reduce the potential maximum score, placing it squarely in the 'Much larger scale' calibration range rather than at the absolute top.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+85.0
Technical Innovation+120.0
Evidence Of Traction+125.0
Market Timing Relevance+90.0
Functional Completeness+10.0
Subtotal+667.5
Usefulness Multiplierx0.92
Final Score+614

Project Details

Project URL
nomnomnow.com
Description
Americans purchase nearly $30b of pet food per year, the vast majority of which is generic, mass-manufactured product sold through traditional retailers. NomNomNow believes that this experience is woefully behind the times. Combining technology, data, and cutting edge nutritional research, NomNomNow offers consumers a more personal experience centered around made-to-order, fresh, home-cooked food for pets.\n\nLeveraging a custom e-commerce and operational platform built by former Google engineers, NomNomNow cooks and delivers directly to customers 14 fresh meals every week that are specifically portioned and packaged- down to the gram - for each pet. All of the company's recipes are formulated by one of the country's leading veterinary nutritionists, Dr. Justin Shmalberg, and are suitable for dogs and cats of all ages. NomNomNow offers customers unparalleled insights into their pets' nutrition, and its algorithms improve with each new customer.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline