Proof of Usefulness Report

NoGood

Analysis completed on 2/9/2026

+561
Proof of Usefulness Score
Industry Mainstay

NoGood is a verified, high-revenue ($17M+) growth marketing agency working with tier-1 clients (Nike, TikTok, P&G). While the submission text itself was low-quality (vague claims like 'everyone' and 'most people'), external verification confirms significant market traction, a large team (~150+ employees), and established industry authority. The project fits the 'Much larger scale' calibration tier (>$10M revenue), justifying a high score despite the poor submission effort.

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal549.78)
Usefulness Multiplierx1.02
Final Score+561

Project Details

Project URL
nogood.io
Description
NoGood: The new good; exceeding expectations and setting the new standard in growth and performance marketing. We were never able to find the marketing team we wanted, so we built it — one expert at a time. Born in New York City, we are a team of growth leads, creatives, engineers, and data scientists who help unlock rapid growth for the world’s most iconic brands and fast-growing VC-backed startups. NoGood is recognized by TechCrunch as a verified expert growth marketing agency.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline