Proof of Usefulness Report

NoBroker.com

Analysis completed on 1/26/2026

+730
Proof of Usefulness Score
Category Standard

NoBroker is a highly successful, verified unicorn in the Indian proptech market with a valuation exceeding $1B. The project demonstrates exceptional real-world utility and massive audience reach. However, the submission quality itself was mixed; while the description provided strong evidence of funding ($361M) and acquisitions, specific fields like 'Active Users' and 'Audience Reach' were left blank or filled with low-effort responses ('everyone'). The score reflects the undeniable success and scale of the business (pushing it into the high tier) while penalizing the poor response quality.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+890
Usefulness Multiplierx0.82
Final Score+730

Project Details

Project URL
nobroker.in
Description
NoBroker.in is India’s unique home rental platform that makes it possible to rent houses without paying any brokerage. Founded by alumnus from IIT Bombay, IIT Kanpur \u0026 IIM Ahmedabad in 2014, NoBroker.in is currently live in Mumbai, Bangalore, Pune \u0026 Chennai and plans to expand top 20 cities in India soon\n\nNoBroker is the only platform that is eliminating brokers in residential rental transactions by providing an information marketplace that enables owners and tenants to interact with each other directly. At NoBroker.in, our main focus is on solving the customer problem, with the help of technology to disrupt the rental market across the world. \n\nNoBroker was founded by IIT Bombay, IIT Kanpur \u0026 IIM Ahmedabad alumni in 2014 and have raised $361M till date by well-known investors such as General Atlantic, Tiger Global, Saif Partners who are known for their tech investments across the globe and have invested in companies like Facebook, Flipkart to name a few.\n\nNoBroker is a one-stop shop for the entire real estate transaction journey ranging from the rental, sale, or resale to post-transaction services like loans, packers and movers, legal documentation, online rent payment, interiors, etc. NoBroker recently launched its operations in Delhi-NCR in November 2019 and currently operates across six cities including Mumbai, Bangalore, Pune, Chennai, Hyderabad, and Delhi-NCR.\n\nNoBroker had acquired society management and ERP solutions company Society Connect in an all-cash deal in February 2020 to strengthen their Visitor and Society Management app NoBrokerHood, making it a single app that any society would need.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline