NinaData is a legitimate Finnish AdTech startup (raised ~€1.7M in 2021) offering a privacy-first contextual buying intent platform—a high-utility solution given the deprecation of third-party cookies. However, the project submission itself was of extremely low quality, containing false claims ('audience reach: everyone', 'most people have used my product') and lacking data. The score reflects the verifiable real-world value of the underlying business technology (Series A/Seed stage traction) while heavily penalizing the poor response quality and lack of verifiable growth metrics in the input.
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