Proof of Usefulness Report

Nimbly

Analysis completed on 2/8/2026

+363
Proof of Usefulness Score
Certified Problem Solver

The project 'Nimbly' (nimblyinsights.com) is a verifiable, reputable boutique consumer insights agency. The founder, Daniel Wu, is confirmed as a Greenbook 2025 Future List Honoree, and the agency's claim of working with ~20% of Fortune 100 brands appears credible and supported by industry recognition. However, the submission itself is of very poor quality, containing significant inaccuracies (claiming 'everyone' as the audience, 'most people' as traction, and potentially conflating team size with 'Nimbly Technologies', a separate entity). While the business itself demonstrates strong real-world utility and B2B traction, the score is penalized due to the vague and nonsensical data provided in the submission fields.

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Score Breakdown

Real World Utility+175.0
Audience Reach Impact+20.0
Technical Innovation+60.0
Evidence Of Traction+100.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+427.5
Usefulness Multiplierx0.85
Final Score+363

Project Details

Description
Nimbly is a strategic, global consumer insights agency—powered by human intuition and AI intelligence. Founded by a Greenbook 2025 Future List Honoree, Nimbly is known as a leader for revolutionizing market research. We’re proud to have led studies for ~20% of the Fortune 100 brand and some of the most disruptive startups of our time. Our services: - Consumer & Market Research - Brand Strategy - Innovation - Pure Participant Recruitment Connect with us at hello@nimblyinsights.com

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline