Proof of Usefulness Report

Nika Consulting Group Ltd.

Analysis completed on 1/26/2026

+85
Proof of Usefulness Score
You're In Business

Nika Consulting Group is a verified New Zealand-based digital marketing agency with a functional website and client reviews (Trustindex, Bark). However, the project submission contains significant errors and exaggerations: the name 'DeepRider' contradicts the agency branding, 'everyone' is an invalid audience claim, and the revenue field cites a nonsensical '50000 marketcap'. While the business has real-world utility as a service provider, it lacks the technical innovation and verifiable traction associated with high-growth technology projects. The score reflects a functioning small business with a poor quality submission.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+2.4
Technical Innovation+0.6
Evidence Of Traction+3.0
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+20.25
Usefulness Multiplierx1.05
Final Score+85

Project Details

Project URL
nikaconsulting.co.nz
Description
At Nika Consulting, we give you the tools to excel in today‘s fast-growing digital world. Nika Consulting is a digital marketing agency that specializes in managing complex workflows in order to achieve specific business goals through our proficient services. We help businesses learn how to better connect with their customers, grow their business, and develop a healthy brand image. If you’re not sure about what we can do for your company, contact us soon—we’d be happy to talk to you about it. We‘ve made selling online easy and effective for thousands of businesses. Let us help you connect with your customers, and make more sales. Services : Custom Website Design and Integration Google Ads Search Engine Optimization (SEO) Facebook Ads YouTube Marketing LinkedIn Ads TikTok Ads Branding Blog Article Writing Commercial Video Ads Logo Special Effects Custom Logo Design Our team is available to meet up and discuss your business. We're here to help. Reach Us at Call: 0800 114 687 or 09 363 3730 Email: hello@nikaconsulting.co.nz

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline