Proof of Usefulness Report

Niine Private Limited

Analysis completed on 2/8/2026

+632
Proof of Usefulness Score
Category Standard

Niine Private Limited is a verified, large-scale FMCG company in India specializing in hygiene products (sanitary napkins, diapers). External validation confirms significant traction with annual revenue previously reported around ₹295 Crores (~$35M USD) and a workforce of ~750 employees. The company recently raised funding at a valuation of ~₹434 Crores. While the submission itself was of extremely low quality (containing hyperbole and minimal detail), the underlying entity demonstrates high real-world utility, mass-market reach, and established manufacturing capabilities. The score reflects the strong verifiable market position, adjusted downward for the poor quality of the submission evidence.

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Score Breakdown

Real World Utility+90.0
Audience Reach Impact+68.0
Technical Innovation+44.0
Evidence Of Traction+72.0
Market Timing Relevance+75.0
Functional Completeness+10.0
Subtotal+687
Usefulness Multiplierx0.92
Final Score+632

Project Details

Project URL
Description
With the launch of Niine Sanitary Napkins in May 2018, we embarked on a journey to serve and contribute towards improving female hygiene & sanitation conditions across India and to significantly grow the overall market. We have now grown into Niine Hygiene and Personal Care with the successful launch of our Hand Hygiene range which includes handwashes as well as hand sanitizers in liquid and gel form. Going forward, we will also mark our presence in Premium Baby diapers and Baby wipes category. We constantly strive to provide solutions beyond just products, by leveraging research and technology to facilitate convenience and ultimately improve the lives of our consumers. Our mission is to be a game-changer brand by providing superior quality and affordable products and solutions. Our aim is to turn around the health and well-being of our consumers by driving good sanitation practices across the world. Our vision is to be among the leading Hygiene and Personal Care players by 2025 while providing innovative products and solutions for women, children, and the elderly.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline