Proof of Usefulness Report

Nickelytics

Analysis completed on 1/26/2026

+262
Proof of Usefulness Score
Gaining Momentum

Nickelytics is a verifiable Techstars 2020 startup offering hyper-local OOH advertising, particularly targeting EV charging networks. While the project has legitimate market fit and utility, the submission itself is of very low quality, containing vague claims ('everyone', 'most people have used my product') and missing data ('marketcap: null'). The score reflects the underlying potential of the business model and verified accelerator backing, heavily penalized by the lack of specific evidence and poor effort in the submission.

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Score Breakdown

Real World Utility+96.0
Audience Reach Impact+28.8
Technical Innovation+41.0
Evidence Of Traction+63.0
Market Timing Relevance+45.9
Functional Completeness+1.5
Subtotal+276.2
Usefulness Multiplierx0.95
Final Score+262

Project Details

Project URL
Description
Nickelytics, a Techstars 20’ backed startup, is a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as posting online ads. \n\nWe’ve solidified our product-market fit, and bringing our digital OOH ad platform to rapidly growing EV charging station networks, and accelerate our demand-side growth.\n

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline