Proof of Usefulness Report

Newrope

Analysis completed on 1/26/2026

+204
Proof of Usefulness Score
Gaining Momentum

Newrope is a legitimate, established Japanese fashion tech company (founded 2014) with verified revenue of ~150M JPY (~$1M USD) and a B2B recommendation engine used by e-commerce partners. While the project has solid real-world utility and a proven track record, the submission itself contained significant inaccuracies (claiming 'everyone' as the audience and 'most people' have used it), which severely impacted the quality factors for Reach and Traction. The 'StarStorm' name and 'Urban Transformation' category appear to be submission errors.

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Score Breakdown

Real World Utility+78.75
Audience Reach Impact+15.75
Technical Innovation+39.38
Evidence Of Traction+35.00
Market Timing Relevance+29.75
Functional Completeness+2.63
Subtotal+201.26
Usefulness Multiplierx1.01
Final Score+204

Project Details

Project URL
Description
We are a startup focusing on the fashion domain.\n\nWe've released a web service named '#CBK' ( https://cubki.jp/ ) since 2014.\n#CBK is a web service in which users can purchase similar products to the items that models or Instagrammers are wearing. We have been tagging the huge amount of snapshots by hand in #CBK since 2014 so that users can \"buy similar products to fashionistas.\"\nWe have been developing our AI by approaching neural networks based on over a million fashion images for #CBK.\n\nAnd we have provided recommendation engines to fashion E-commerce since 2017.\nUsers enjoy online shopping as if they go to real shops.\nOur artificial intelligence recommends items and coordinates.\n\nMany projects are in progress.\n\n- Monetizing Blogs and Media\n- Fashion Coordinates Recommendation\n- Image Search\n- Informatization of Products and Snapshots\n- Customer Service with Digital Signage\n- Security Camera Analysis\n- Fashion Trend Forecasting by analyzing SNS\n

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline