Proof of Usefulness Report

New Icon

Analysis completed on 2/20/2026

+415
Proof of Usefulness Score
Certified Problem Solver

New Icon is a verifiable, established software agency based in Bristol, UK, operating since 2007 and recently acquired by Linebreak Group. While the project has high real-world utility as a digital transformation partner, the submission suffers from significant quality issues, including hyperbolic claims ('most people have used my product', 'Audience: everyone') and ambiguous financial metrics ('all time marketcap: 2500000'). The team size (125) likely reflects the parent group rather than the specific agency unit, which appears to be a smaller boutique firm based on public records. The acquisition provides strong evidence of utility, but the low-quality submission and inflated reach claims negatively impact the final score.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+20.0
Technical Innovation+90.0
Evidence Of Traction+56.25
Market Timing Relevance+80.0
Functional Completeness+10.0
Subtotal+443.75
Usefulness Multiplierx0.93
Final Score+415

Project Details

Project URL
newicon.net
Description
New Icon is a specialist partner for IOT, software, innovation and AI integration projects. We are currently living in a period of the fastest innovation in human history. Our mission empowers change makers to invent the future. We do this by helping teams embrace this fast paced world by adopting innovation and design practices and collaborating to invent new technology powered by IoT, Web3, AI and the latest software. We believe in a bright future powered by this human ingenuity and invention. Built on decades of experience, our strengths lie in our ability to quickly understand and simplify complex problems. We design, develop, and deploy innovative digital products, with a focus on liberating humans from the mundane, providing better experiences, and creating positive change for people and the planet. New Icon has successfully undertaken complex projects and developed applications for a range of clients in multiple sectors, including Aerospace, Energy, Finance, Education, Marine and Engineering. New Icon is a Linebreak company - linebreak.io

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline