Proof of Usefulness Report

NeatCheeks

Analysis completed on 2/8/2026

+68
Proof of Usefulness Score
You're In Business

NeatCheeks is a legitimate past Shark Tank product (Season 6) that achieved historical success, reportedly reaching $1M in annual revenue at its peak. However, current evidence indicates the company is likely defunct or inactive, with a suspended website and dormant social media channels since 2023. The submission contains hyperbolic and unverifiable claims (e.g., 'most people have used my product,' 'everyone' audience, '$17M marketcap') and the provided email address appears suspicious. While the product had real-world utility and verified past traction, its current unavailability and the low quality of the submission data severely impact the score.

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Score Breakdown

Real World Utility+70
Quality Factor Utility+0.8
Audience Reach Impact+20
Quality Factor Reach+0.5
Technical Innovation+60
Quality Factor Innovation+1
Evidence Of Traction+40
Quality Factor Traction+0.5
Market Timing Relevance+20
Quality Factor Timing+0.5
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+31.25
Usefulness Multiplierx1.09
Final Score+68

Project Details

Project URL
Description
NeatCheeks natural baby face wipes are the first-ever naturally flavored wipes for kids! As Seen On Shark Tank, NeatCheeks are sweetened with Stevia extract, non-GMO, moisturizing to skin.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline