Proof of Usefulness Report

Natter

Analysis completed on 2/11/2026

+334
Proof of Usefulness Score
Certified Problem Solver

Natter Digital Solutions is a verified digital marketing agency and subsidiary of the established Impact Group, focusing on the 'Rural Emerging India' market. Search results confirmed legitimate Tier-1 clients (Havells, Lloyd) and significant campaign work, validating market traction despite the poor quality of the submission (which contained vague claims like 'most people have used my product'). The claimed team size of 125 and implied revenue align with a mid-sized agency comparable to the calibration benchmark. The score is penalized for the lack of technical innovation evidence and the low-effort submission but boosted by verifiable B2B utility and strong corporate backing.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+12.00
Technical Innovation+2.25
Evidence Of Traction+24.00
Market Timing Relevance+7.00
Functional Completeness+0.25
Subtotal+64.25
Usefulness Multiplierx1.04
Final Score+334

Project Details

Project URL
Description
Natter Digital Solutions is a digital marketing agency headquartered in Delhi NCR and is part of the Impact Group of Companies, a network of leading full-service marketing and consulting agencies. The agency was born in the middle of the pandemic in August 2020 with a clear vision of being at the intersection of culture, brand, marketing, and technology – the aim – to provide fresh ideas and opportunities in India's fast-growing digital marketing landscape. The agency’s new-age vision helps the brands to grow, flourish and thrive. It aims to leverage this expanding space with its wide range of services including creative conceptualization, influencer marketing, video production, strategic communication, branding, media buying-selling, website & app creation, IoT, on-ground activations, digital marketing, social media, e-commerce consulting, programmatic, AR, VR, reputation management, public relations, point of sale, consumer research, advocacy, and UI/UX. Natter is the leader in the Rural Emerging India Space, with deep audience insights and execution capabilities offering rural-specific campaigns, data and insights, indices, agro-outreach, influence, and advocacy. With an extremely rich understanding of the Indian consumer at the last mile, which comes from the legacy data collated and decoded over the years by the Impact Group from all over the country. Within a short span, the agency has become the partner of choice for multiple brands such as Havells, Lloyd, Crabtree, Xarvio, KEI Wires, Knauf, Standard Electricals, Economic Times, Mera Pashu 360 and more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline