Proof of Usefulness Report

Naksh

Analysis completed on 2/8/2026

+202
Proof of Usefulness Score
Gaining Momentum

Naksh is a verified D2C bed and bath linen brand based in India (Mumbai), founded in 2022. External data (Tracxn) indicates annual revenue of approx. ₹3.7 Cr (~$440k USD), validating 'small but promising' business traction. However, the submission contains significant inaccuracies: the claim of '350 employees' is likely an error or exaggeration given the revenue scale, and 'most people have used my product' is objectively false. The 'marketcap: 35000000' figure likely refers to INR revenue (~35M INR). The project lacks technical innovation and operates in a crowded commodity market.

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Score Breakdown

Real World Utility+87.5
Audience Reach Impact+15
Technical Innovation+7.5
Evidence Of Traction+75
Market Timing Relevance+20
Functional Completeness+3.75
Subtotal+208.75
Usefulness Multiplierx0.97
Final Score+202

Project Details

Project URL
naksh.co
Description
The story of Naksh is a tapestry woven out of life's most precious moments. Sharing a cup of chai with loved ones, eating a meal prepared with maa’s love, the first time a daughter wears a saree, the indescribable joy of holding your baby for the first time; the warmth of such small moments marries simplicity with comfort. The ethos of Naksh reflects precisely these core values. Minimalistic designs are in the very DNA of our wide range of bed & bath linen, elevating your home's ambiance, no matter your style or mood. Dedicated to elevating your home's ambiance with a wide range of premium bed & bath linen, Naksh offers the broadest selection of plain and minimalistic designs, carefully crafted to enhance your living spaces. Naksh is not just about linens. It's about changing the way you live, one thread at a time.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline