Proof of Usefulness Report

Naked Shop

Analysis completed on 1/31/2026

+38
Proof of Usefulness Score
You're In Business

The project represents a legitimate physical and digital retail business ('The Naked Shop' in Paris) focused on zero-waste products since 2018. However, the submission is of very poor quality, containing flagrantly false claims (e.g., 'most people have used my product'), incorrect categorization ('Athleisure'), and nonsensical metrics. While the real-world utility of the business model is positive, the lack of verifiable data and the exaggerated claims in the submission severely penalize the score, placing it in the range of minimal verifiable traction.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+1.5
Technical Innovation+1.5
Evidence Of Traction+5.0
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+35
Usefulness Multiplierx1.08
Final Score+38

Project Details

Project URL
thenakedshop.fr
Description
Naked Shop, accessible through its domain thenakedshop.fr, is a company that specializes in offering eco-friendly and sustainable personal care and household products. The company is committed to promoting a zero-waste lifestyle by providing a range of products that are plastic-free, biodegradable, and made from natural ingredients. Naked Shop aims to help consumers reduce their environmental footprint by offering alternatives to conventional products, encouraging a more conscious and sustainable way of living. Their product line typically includes items such as solid shampoos, reusable containers, and other environmentally friendly goods.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline