Proof of Usefulness Report

NAI NorCal

Analysis completed on 1/26/2026

+348
Proof of Usefulness Score
Certified Problem Solver

NAI Northern California is a well-established, revenue-generating commercial real estate brokerage with over 20 years of operation and 70+ staff, verifying significant real-world utility and traction. However, the specific project submission provided is low-quality, featuring hyperbolic claims ('audienceReach: everyone', 'most people have used my product') and lacking specific evidence of the claimed 'tech-empowered' innovation. While the underlying business is strong and comparable in scale to the calibration benchmark, the evaluation as a 'technology project' is limited by the service-oriented nature of the business and the poor quality of the submission data.

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Score Breakdown

Real World Utility+106.25
Audience Reach Impact+75.00
Technical Innovation+11.25
Evidence Of Traction+112.50
Market Timing Relevance+37.50
Functional Completeness+1.25
Subtotal+343.75
Usefulness Multiplierx1.01
Final Score+348

Project Details

Project URL
Description
NAI Northern California is the full-service outpost of NAI Global, the world’s largest network of commercial real estate brokers. With three offices in San Francisco, Oakland, and San Jose, we lead commercial real estate investments throughout the Bay Area, across Northern California, and around the country and the world thanks to the far-reaching NAI platform.\n\nHere locally, our team delivers CRE services with a heightened awareness of the technology that drives our region. Our advisors are the most tech-empowered of any under the NAI brand, maximizing the value we create for our clients, the industry, and our community. But we share more than just the tech of our neighbors. We share a mindset. Here it’s not enough to just be aware of what is. We’re also keenly focused on what could be. In Northern California, entrepreneurial thinking is habitual, and it’s a built-in mentality that we bring to every transaction.\n\nSince our founding in 2004, we’ve lived through booms and busts, recessions and crises, technological and social upheaval, and have continued to grow year after year. We credit our growth to our diverse client base and the practice of solving every real estate challenge they can present. The Bay Area attracts the entire world, and with this comes countless experiences, backstories, and points of view. Our clients give us the perspective to see a path through any challenge. \n\nOur three offices have us surrounding the Bay, and we are annually recognized as a Top-10 CRE Firm by the San Francisco Business Times and the East Bay Business Times. We employ more than 70 people organized into lean mutually-supportive divisions, offering the following services: \n\nAcquisitions, Dispositions, Leasing \u0026 Subleasing, Marketing Services, Market Research, Property Management, Landlord Representation, Tenant Representation, User Purchases, Build-to-Suit, Site Analysis/Due Diligence, Sale/Leaseback, Consulting \u0026 Planning, Receivership \u0026 REO, Disposition, and more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline