Proof of Usefulness Report

Mzinga

Analysis completed on 2/8/2026

+353
Proof of Usefulness Score
Certified Problem Solver

Mzinga was a significant player in the enterprise social software market (circa 2007-2015) with a verifiable history of high traction ($75M market cap, blue-chip clients). However, the submission appears to be a 'zombie' entry using outdated marketing copy and terminology (e.g., 'Web 2.0'). The project is currently absorbed into other entities (Inkling/Echo360), rendering the 'current utility' and 'market timing' scores low. The submission quality is degraded by hyperbolic inputs ('everyone', 'most people') and lack of modern context.

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Score Breakdown

Real World Utility+162.5
Audience Reach Impact+50.0
Technical Innovation+30.0
Evidence Of Traction+160.0
Market Timing Relevance+10.0
Functional Completeness+2.5
Subtotal+415
Usefulness Multiplierx0.85
Final Score+353

Project Details

Project URL
Description
We’re Mzinga, and we’re proud to say that we’re the leading provider of enterprise social media and learning solutions that drive growth and innovation. We manage more than 14,000 communities—and each month, we serve up more than 1 billion page requests from 40 million unique visitors in 160 countries around the world. What we do Our company philosophy is built around the idea of pervasive community. Quite simply, we believe that by using social media and Web 2.0 technologies to enable a dialogue with your employees, your customers, your partners, or your enthusiasts—in other words, by threading community throughout the enterprise—you can achieve tangible business results. Through our combination of highly scalable, enterprise technology, rich domain expertise, and skilled moderation services, we help businesses achieve higher revenues, lower costs, and greater workplace and customer satisfaction. But don’t take our word for it. Our customer list includes some of the world’s most recognized brands—companies such as ABC, AOL, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, and The Depository Trust & Clearing Corporation.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline