Proof of Usefulness Report

myma.io

Analysis completed on 2/28/2026

+52
Proof of Usefulness Score
You're In Business

The project is a legitimate legacy IoT brand (WIFIPLUG) with a B2B pivot (myma.io) that appears to have stalled. While the hardware exists and has history (30k units sold), the submission relies on gross exaggeration ('most people have used my product') and outdated traction metrics. The claim of powering major OEM fleets appears to stem from accelerator pilots rather than current enterprise-scale integration. The misuse of financial terminology and lack of recent verifiable growth signals heavily impact the score.

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Score Breakdown

Real World Utility+40.0
Audience Reach Impact+10.0
Technical Innovation+40.0
Evidence Of Traction+35.0
Market Timing Relevance+24.0
Functional Completeness+10.0
Subtotal+159
Usefulness Multiplierx0.33
Final Score+52

Project Details

Project URL
myma.io
Description
Our turnkey IoT platform is the most advanced cloud for fault detection (in the white goods industry). We have partnered with OEMs to help them get their (10bn) existing appliances, online. We work with Electrolux, AEG, Zanussi, Bosch, Siemens, Candy and Hoover and offer a simple SaaS model licensing fee. We design all our own software and hardware in-house in the UK 🇬🇧 Our myma cloud also powers WIFIPLUG, the smartest plug on the planet and still the only one with a free API. WIFIPLUG product: The World's Smallest App Controlled Smart Plug with integrated Voice Control Hey Siri - Turn the lamp on Alexa - Turn the heater on Ok Google - Make me a coffee IFTTT - turn on when enter a location With over 30,000 units sold, WIFIPLUG is the UK's only smart plug with full voice control and energy management. WIFIPLUG: You can turn your electronic devices on or off using an app or your voice, put them on a schedule or have them turn on when you enter a location.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline