Proof of Usefulness Report

My Wake Up

Analysis completed on 1/28/2026

+182

Proof of Usefulness Score

Gaining Momentum

The project 'My Wake Up' corresponds to 'Wakeup India', a legitimate D2C mattress and furniture brand established around 2014-2018. While the submission contains sloppy data (mislabeling customer count or revenue as 'marketcap' and making exaggerated reach claims like 'most people'), external verification confirms a functioning business with significant regional traction (claimed 500k customers, 1000+ reviews). The score reflects a 'Small but promising' legitimate business (Calibration: 100-250) held back by low technical innovation, regional limitations, and poor submission quality.

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Score Breakdown

Real World Utility+20.0

Audience Reach Impact+6.4

Technical Innovation+3.0

Evidence Of Traction+11.0

Market Timing Relevance+6.0

Functional Completeness+1.5

Subtotal191.6)

Usefulness Multiplierx0.95

Final Score+182

Project Details

Project URL

mywakeup.in

Description

It’s reckoned that human beings can survive 21 days without food but without sleep, which comes down to only 6 days. Subsequently, Wakeup rooted back in 2018 to provide mattresses with the best quality that can perform adequately in every condition to offer sound sleep and is affordable by all houses in India. Thus, we provide mattresses at affordable prices when compared to other premium mattresses available in the market.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline